Own Your Amazon Real Estate
Use A+ Content to Stop Losing Readers to Other People’s Books
A+ Content lets you turn your Amazon book page into a branded mini‑website that shows off your expertise, stops browsers from wandering, and boosts your conversions and credibility. Multiple Amazon partners and agencies report that Amazon’s own studies show A+ Content can increase conversions by 3–10%.
For non-fiction authors—especially women using their book to build authority—filling that space with strong visuals and clear messaging is one of the most powerful upgrades available.
What A+ Content Is
A+ Content is the visual section on your Amazon detail page that appears under “From the Publisher” and can include images, formatted text, and comparison tables. On KDP, you can add A+ Content to paperbacks and Kindle ebooks directly from your KDP dashboard.
Amazon lets you add up to five modules per page, chosen from templates like image‑with‑text, banners, and comparison charts. When activated, this section can sometimes replace and, if done well, will visually overshadow the standard product description, making your book stand out instantly.
Why Filling Page Real Estate Matters
Every Amazon book page includes multiple sections that promote other people’s titles, such as “Customers who bought this also bought” and sponsored products (the books authors are paying to put on your book’s page). If you do not fill your own real estate with A+ Content, your detail page quickly becomes a billboard advertising competing books right under your cover. It’s really annoying!
When you occupy more vertical space with your own visuals and messaging, you push those carousels further down and keep the reader’s attention on your book longer. That extra attention can translate into better understanding about your title, stronger trust, and more buyers choosing your book instead of clicking away to another author’s listing.
Plain text also makes it harder to highlight your strongest angles—like social proof, a clear promise, or who the book is for—because everything looks the same. In a crowded marketplace where shoppers compare multiple tabs at once, a bland block of text simply cannot compete with a clean, structured, and bolded competitor listing.
How to Create A+ Content in KDP
Creating great A+ Content starts with research. Look up books in your exact category, then broaden to bestsellers that speak to the same audience—even if they cover different topics—so you can study how they use images, headlines, and comparison charts to tell a clear story and build trust.
Pay attention to what instantly “clicks” for you as a reader: strong benefit‑driven headers, clean visuals, and modules that highlight outcomes, credibility, and what’s inside the book.
Use those elements as inspiration, not copy, to design your own set of branded modules that match your message and audience. If you notice that many comparable titles skip A+ Content entirely, take a moment to celebrate—you are already doing a better job protecting and owning your Amazon real estate than many traditional publishers and big‑name authors do.
The two modules used in this design are the Standard Company Logo (top and bottom) and Standard Three Images & Text (for the reviews)
There are seventeen different modules Amazon provides for you to make your own, but the most common for authors are:
- Standard Company Logo (used for any graphic that is 600px X 180px)
- Standard Comparison Chart (Most often used once an author has more than one book)
- Standard Image & Light Text Overlay (without actually using the overlay text)
- Standard Three Images & Text (often without the text)
What to Include in Nonfiction A+ Content
For nonfiction authors, A+ Content should showcase your expertise, make the transformation crystal clear, and reduce risk for the reader. Here are a few good examples to inspire you.
Clear promise & author credibility
Example from How to Write a Vertical Series in 10 Days by Isabel Dréan
Uses the Standard Image & Light Text Overlay module sized at 2400px X 1440px
Benefits and outcomes
Short bullets that translate features into results: save time, avoid mistakes, gain confidence, reach a specific goal.
Inside look at the book
Example from
Cross‑promote your other books
Example from Brené Brown’s
Why A+ Content Boosts Sales
A+ Content increases the perceived professionalism of your book page, which raises trust and reduces hesitation—especially important for nonfiction readers who want credible guidance. Many optimization experts report that A+ Content can improve conversion rates by giving shoppers more clarity, more proof, and more emotional connection than a standard description alone.
Because A+ Content is visually rich and structured, it keeps readers on your page longer, which can indirectly support your performance in Amazon’s algorithms by improving engagement and conversion behavior over time. When that happens, your book is more likely to be shown for relevant searches instead of quietly slipping under the radar.
Putting It All Together
For a woman non-fiction author, your Amazon page is often the first serious impression a potential reader or client gets of your work. Using A+ Content to claim as much of that page as possible means: more control over your story, less distraction from competing books, and a stronger, more confident presence that matches the value of your expertise.
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