In addition to this website, which I wrote all by myself, I’ve worked with some wonderful clients on their web content. The fun part of web writing is finding and writing in the voice of the client organization. This site is written in a pure Donna-voice, which I think can best be described as irreverent, casual, chatty and fun (truth be told, my primary interest in having a website is not really to find new clients as much as it is to entertain myself).
A credit union I wrote web content for has a voice that is among other things, clever, confident, smart and informed. The architect firm I wrote web copy for tended towards community-minded, modern and present. The lawyer’s website’s voice was more conservative, formal and but still friendly.
Working with your team to determine your organization’s voice is one of the first steps to writing your web copy. After that, interviews with key staff, volunteers and board members can be very useful. And then I’ll read everything you feel like sending me, from funding proposals to brochures, program descriptions to comments from clients.
My basic philosophy with writing web copy is simple: if I enjoy writing it, visitors will probably enjoy reading it.
Clients I’ve written web copy for:
- Natural Balance Premium Home Builders (2011)
- Housing Foundation of BC (2011)
- Clear Sky Study and Meditation Foundation (2011)
- Community Futures, Self-Employment Explorer (2009)
- Brew Creek Centre (2009)
- Vancity, MyCommunity (2008)
- Vancity, My Business (2008)
- Richard Bridge (2007)
- Downs Archambault Architects + Planners (2007)
- Mountain Equipment Co-op (2006)
- Metro Vancouver’s Zero Waste Campaign (2007)