If there’s a project that needs someone to help draw out ideas and get them coherently down on paper, odds are that I’ve tried my hand at it at least once. Some of the writing that I’ve found myself particularly engaged with over the past few years include the following:
A wide-distribution health and wellness magazine. Fill copy for newspaper special sections. An educational trade magazine. I’ve written for a wide variety of print publications. What each of these jobs shares is the goal of moving the reader to an action or a change in thinking.
Organizational storytelling. It’s a passion of mine. Working with organizations I care about to help you find the compelling stories that make people want join and support your work. Storytelling is about taking a step back from the language of funding proposals and overt marketing copy to find the voice of your organization, of the people who are committed to your work, and of the people you serve. I also deliver tailored workshops to organizations wanting to help staff improve their storytelling skills.
Aside from my own glorious site, I’ve written web content for several not-for-profit organizations and some pretty respectable corporate clients, too. (See my client list). And then there was my first personal blog where I wrote about health reporting and how big pharma manipulates media. I’ve archived 76 of the posts under the category ‘health blog‘ in case you care to read my opnions. In 2007, I mixed it up and blogged about topics related to being forty and suddenly dating again. I recently collected those posts together at My Lava Life. In 2012, I expect to publish a novel with the same title, based, in a small way, on those same experiences.
I love planning. Whether a trip with my family to Disneyland, a business plan for a social enterprise, a fundraising plan to support a proposal, or a marketing plan for a new product or service, I love planning! In fact, certain clients (and my life-partner) believe I have an unhealthy love of Excel spreadsheets and plans… but they just don’t understand the beauty to be found in linking copy to rows and columns of numbers.