The fine print communicates loudly
Yesterday I was facilitating a communications workshop on message development and audience profiling to a small group of civil society organizations here in Sri Lanka. I was very happy to have the image of the vaccine billboard to use in my presentation as an example of how to use a positive message for an issue that could easily be communicated using negative language (an image of a child with a disease as opposed to the love of the mother who protects her child from a disease).

