July 2005

Cyberchondriacs Unite!

Wednesday, July 20, 2005

Bristol-Meyers-Squib (BMS) announced a couple weeks ago that it is moving away from direct-to-consumer (DTC) marketing, such as television and magazine ads, and will be investing its marketing money in direct-to-patient marketing. They hope that by focusing their money on grabbing the attention of people who are already being treated by doctors, as opposed to DTC’s scatter-shot appeal to the entire population, they’ll make more sales.

It’s a smart strategy. Any Marketing 101 course will teach you to focus your resources on the people most likely to buy your product, and to avoid campaigns targeted to the “general public.” Continue Reading »

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Case Study in Poor Journalism

Tuesday, July 19, 2005


Oh happy day! A vaccine article in the New York Times I can challenge!

All you readers who say you want to scream when people like me challenge the vaccine status quo – I await your comments with great anticipation. Don’t hold back. I’m itchin’ fer a fight.

So the headline of the article in question is:

A Dose of Potent Advice: Don’t Mess With Tetanus

Very cute play on the extremely effective Don’t Mess With Texas public education campaign. Continue Reading »

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Skeptic’s Guide to Selling Sickness

Monday, July 18, 2005


Apparently, Canadians are more skeptical as a culture than Americans. I wonder what that’s about, what the difference can be traced back to.

Could it be that although we are a capitalist society, our socialist values lead us to question authority more than our southern neighbours?

Maybe it’s the influence that the French culture from Quebec has on all Canadians who live in a country that allows one province to have its own Constitution and legal system. Maybe that makes us all more inclined to see and accept many angles of any story.

Could the way we accept new Canadians into our country, as bringing new ideas as opposed to creating a melting pot, be influencing our collective skeptical nature? Continue Reading »

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Those Darn Toxic Unborn Babies

Saturday, July 16, 2005


If the conservative faction of Americans who get all excited about babies rights want to do something really worthwhile with their energy and money, I propose they change their focus from preventing abortion to getting stricter pollution laws passed.

According to a new report by the Environmental Working Group, Body Burden: The Pollution in Newborns : Continue Reading »

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There are no bad foods, only bad children

Friday, July 15, 2005


New York Times today. Headline: Food Industry Defends Marketing to Children.

ABOUT 350 food company executives, government officials, consumer advocates and academics packed a meeting room at the Federal Trade Commission’s offices yesterday to discuss a wide range of issues on marketing food to children.

Amazingly, neither the government nor industry reps were in favour of government regulations. The industry, with the blessing of the Federal Trade Commissioner, has its own 5 person self-regulation organization called the Children’s Advertising Review Board, or CARU. According to the CARU website: Continue Reading »

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Got Milk? Eat my shorts!

Thursday, July 14, 2005

Don’t expect this will be making mainstream news. From a marketing e-newsletter I subscribe to:

NEW YORK — GOT MILK? the catchy trademark of the California Milk Processor Board (CMPB), will soon appear on men’s boxers and baby clothes sold in Wal-Mart and other major retailers.

GOT MILK? will be cross-licensed with character properties such as Cookie Monster, Garfield and the Pillsbury Doughboy. GOT MILK? designs will be sold through Wal-Mart. Plans call for expansion into women’s apparel via Target Corp. within the next six months.

Cutie Pie Baby, New York, will feature GOT MILK? on baby and toddler apparel, including bodysuits, burp cloths, bibs and blankets and on select hardgoods such as baby bottles and sippy cups. The line will retail at Babies “R” Us, Buy Buy Baby, Baby Depot and Macys.com beginning in September. Continue Reading »

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Little Boy Blue

Saturday, July 09, 2005


I’ve always been naturally inclined to question authority – especially when that authority (be it my own parents, a doctor, politician, or teacher) tells me I need to do something that doesn’t feel right to me.

So, when Adisen’s kindergarten teacher, at our very first parent-teacher meeting informed us that Adisen was a challenging child to have in her class, that daily he interrupted her lectures with commentary that made other kids laugh, and that unless we “changed his personality” he would have trouble through his school years, I started to look into what the characteristics of a “good” personality for a 5-year old are. I mean, there would be no point in changing his personality to another “wrong” or “bad” personality, right? Continue Reading »

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Flu-related blogs worth taking a look at

Thursday, July 07, 2005

There are some really smart and well-educated folks out there blogging about the avian flu! If this is a subject that intrigues you, you can see several arguments to my post from yesterday and the day before both in the comments at my blog and at the following links (all of the comments are different, although there are some folks who are responding at more than one site). I promise you, you’ll learn at least one new thing. Continue Reading »

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I think my head is going to explode

Wednesday, July 06, 2005

Thanks to Gina at RenegadeMom, I found another “oh sweet jesus the pandemic flu is upon us” article. This one from CNN last Friday.

I’m seriously irritated right now. Shallow breathing. Nauseous. Light-headed. Shoulders tense.

I feel like I’m the butt of some depraved reality life experiment, like the Truman Show, or The Matrix, or the episode of Spongebob Squarepants where Sandy Squirrel longs for her Texas homeland.

You know that old saying that if you repeat a lie often enough it will become truth? Well, the god-forsaken media have repeated the lie about how many Americans die from influenza so many times that it is nearly impossible to argue otherwise. It has become an accepted fact. Continue Reading »

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A nice cup of tea with a dash of milk and a spoonful of fear

Tuesday, July 05, 2005

I have a typical morning routine. I wake up when my early-rising and wonderful husband places a cup of tea at my bedside. I turn on CBC radio. Sometimes it’s just before the 7:00 news, sometimes, just after. And I lay in bed until I’ve heard both the national and regional newscasts. It’s usually a nice way to start the day.

Today, however, was not one of the nice days. I missed the 7:00 AM national news but caught the newscast at 8:00 while brushing my teeth. I wasn’t fully focused, but tuned right in when I heard some spokesperson breathily predicting Armageddon. Asserting that a killer flu pandemic will inevitably hit Canada once the avian flu starts to mutate and spread among humans. Continue Reading »

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